Our Story

Basketball apparel and streetwear, but better.

The HOOPR brand is a young start-up from Hamburg, Germany. We strive for our apparel to be worn by everyone who loves basketball, fashion and comfort. We focus on durable and functional quality that will stand the test of time on the court, but also in everyday life. No matter where you're from, who you are - you can always be a HOOPR.

Through creative and unique jersey and shorts designs, we gained popularity on social media within a year, initially under the alias 'hoopr2k'.

Increasing awareness led to a collaboration with YouTube sensation Deestroying's clothing brand 'Halted' (formerly 'The Eleven') in early 2022.

Right after that we were given the opportunity to design a special jersey for the guys at 'BALLISLIFE'. Ballislife is a brand that features basketball as well as streetball players on its platform, and has become a respected basketball apparel, media and event management company with an audience of millions.